Below are excerpts of copy we wrote for World of Watches, an Internet retailer. Six months later, World of Watches reported back:

"In the time period since our web site was changed, sales and Internet traffic increased over 400% from the prior year. To see their complete site, visit www.worldofwatches.com.

Find Watches

Say goodbye to time wasting downloads! Our fast "Find Watches" search engine will take you right to the watches you're interested in. You can narrow your search by brand, gender, price range, and even manufacturer number. To use the search engine, make at least one selection below, or enter a manufacturer's number.

Your Personal Showcase

When you see a watch that you like, click on Your Personal Showcase to place it in your very own "showcase". Then you can view and compare your favorite watches before making a final selection - just like in a real store. Don't worry - this feature does not place the watch on an order form or "shopping cart".

At These Prices, Are They Fakes?

Selling a counterfeit watch as the genuine article is a violation of federal law. All of our watches are genuine and come with the manufacturer's original packaging. We do not sell refurbished watches or manufacturer's rejects.

Not only do we buy our watches through established, legitimate distribution channels. We work very hard to buy them at the lowest possible cost and maintain the lowest possible overhead. The result: you get the genuine article at an exceptionally low price.

How Can You Charge So Little?

The typical retail store must pass the cost of its overhead, its prime location, its expensive fixtures, and its salespeople's salaries on to you. By contrast, we sell watches exclusively over the Internet. We rent a normal office - not a high priced downtown store. We have a modest payroll. And we have fewer sales reps (who will work very hard to give you exceptional customer service). For these reasons, our overhead is much, much lower.

This is why you can enjoy such exceptional savings on the watches you buy from World of Watches. Savings that you simply can't get from retail stores or manufacturer-controlled dealers.

Will You Be Around To Service My Warranty?

Our family business is already over 100 years old. We've been bringing fine name-brand jewelry and watches to the American consumer - at a tremendous savings - since 1885. (Four generations ago.)

If you need warranty repair on one of our watches, simply return your watch to our Florida location. In most cases, since we have watch makers on duty every day of the week, your watch will be back on your wrist within a week or two. (Ask $100-$150 who's sent a watch back to the manufacturer, "How long did they take to repair your watch?". You'll be shocked by the answer!)

Are You An Authorized Dealer?

Manufacturers authorize dealers for one reason, and one reason only: to control the retail prices of their watches. "Authorized" dealers are required to sell watches within the manufacturers'price guidelines. Even if a dealer wanted to lower his prices - even if he could manage to cut his costs - his hands are tied if he's accepted the status of being an "authorized dealer".

We buy from legitimate factories and distributors. Our worldwide contacts enable us to consistently buy at the lowest possible prices. This is why we can offer you such exceptional savings.

Needless to say, thousands of satisfied customers have shown us that they'd save 25 - 60% rather than be controlled by the manufacturers. So we are not an authorized dealer for the brands we sell.

Please refer to our home page in order to read an interesting article about World of Watches that recently appeared in Money magazine.

What's the difference when you buy from us?

When you buy a watch that normally comes with a one year warranty (i.e. most of the Swiss watches), World of Watches will double the length of the manufacturer's warranty - at no cost to you. When the manufacturer's warranty is two years or longer, we match it.

The decision is yours. Would you rather pay more to shop at a fancy store (where you might be pressured into buying)? Or would you rather buy from the comfort of your home, where you won't be pressured - and where you'll enjoy a 25 - 60% discount?

The Proof: What Our Customers Say

When you actually unpack your watches - if you're like most of our customers - you'll be thrilled with the terrific value you've received. Here are just a few of the unsolicited e-mail messages we've received from our many, many satisfied customers. (If you see a few spelling mistakes, it's because we haven't edited these.)

NOTE: In listing these testimonials, we had to make a tough decision. We realized that you might appreciate seeing the full names of these customers. But at the same time, we felt obliged to protect our customers' privacy. (Using the Internet, one can easily find the home phone number of virtually $100-$150.)

After careful consideration, we decided to list initials only. Rest assured, however, that these testimonials are real.

(To see the testimonials, visit www.worldofwatches.com.)

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