Kelly Schwedland, President of American Business Dynamics (A.B.D.), hired us to write several online sales letters. Schwedland and members of his staff are Certified E-Myth Consultants. They use the principles in Michael Gerber's book, The E-Myth, to help businesses become more efficient and profitable.

The first letter (below) was emailed to business owners who'd visited www.abdynamics.com, but taken no action. Our goal was to dangle A.B.D.'s "bait" - a free Business Needs Analysis - in front of their prospects over and over again. So A.B.D. created a 12-part "course", and hired us to write the "Thank You" letter which let prospects know they'd been selected to receive the course.

This gave A.B.D. twelve opportunities to offer its free Business Needs Analysis to its prospects. Actually, thirteen - since we offered the Analysis right in the postscript of the "Thank You".

Notice that we didn't just "say" the course was worth $149. We explained why A.B.D. was temporarily waiving the price. This is what made the $149 price believable.

After emailing just this "Thank You", A.B.D. reported back: "Our request for Analysis has gone from average 22 in the previous three months to 47 last month alone. That's an average increase of 114% after utilizing the marketing pieces you prepared"

For Trevor Levine
The Marketing Experts

Trevor:

Use this exciting "Thank You" to take your business to the next level - so you can start enjoying more freedom, more money, more control over your business, and more time off.....

That's right. Because you checked out our E-myth web site at just the right time, you're one of a select group of people to get free help with problems like these:

• Your business depends too much on you being there
• Not enough profit
• Not enough time
• Not enough sales / customers
• You can't find good people
• You can't develop capable managers
• Inadequate cash flow
• You need more working capital

Soon, business owners who face these problems - your colleagues - will be able to access these solutions right from their desktop computers. Solutions that'll come in the form of our no-holds-barred 12-part program "The E-Myth Advocate". This one year program will be $149.00.

YOU, HOWEVER, ARE GOING TO GET ALL 12 SOLUTION-PACKED SEGMENTS FOR FREE.

Why?

Partly, as our way of saying "Thanks" for your interest in the E-Myth. And partly, so that we can learn more about the problems that you - our web site visitor - encounters each day.

See, before we start selling paid programs, we want to get feedback from business owners like you. Business owners who are already familiar with the E-Myth concepts. We want to know for certain that our content is exactly what you need.

To do this, we're including a brief questionnaire with each segment. After you read a segment, please take just a minute to complete the questionnaire. That'll help us give you even more useful information in the future.

To receive your first segment right now - "Why You're Small Business Isn't Reaching Its Potential, Reason #1: You Need Management Systems" click here:

http://abdynamics.com/E-Myth_Advocate/A153.htm

To more life,

Kelly Schwedland
President
American Business Dynamics
http://abdynamics.com

P.S.CAN'T WAIT? GET THE SOLUTIONS TO YOUR PROBLEMS RIGHT NOW - WITH A FREE BUSINESS NEEDS ANALYSIS

http://abdynamics.com/analysis.htm

When you checked out our site, you must have skipped over the offer for a FREE Business Needs Analysis. (It's a $500 value - but it's yours for free.)

In this exciting analysis, you and one of our Certified E-myth Consultants will look together at the gap between where your business is today and where you'd like it to be. Then you'll determine how to:

• Bridge that gap
• Make your business run like a franchise
• Develop systems that eliminate mistakes, problems, and frustrations
• Make your employees eager to give you what you want
• Have complete control over your business without having to always be there

Perhaps for the first time ever, you'll be able to really see your business from the E-Myth point of view. And once you do, you'll naturally be able to:

• Increase your personal income
• Increase your business' profits
• Increase your productivity

As well as:

• Increase your people's productivity
• Enjoy a business that runs itself

Arrange for yours right now. Just click here:

http://www.abdynamics.com/analysis.htm

In a follow-up campaign, A.B.D. arranged for Seth Lederman - a self-made E-Myth success story - to host a teleconference for some of its prospects. After hearing how Lederman profited from the E-Myth principles, participants were invited to enroll in the E-Myth Mastery Program (i.e. to become consulting clients of A.B.D.).

We were hired to write the invitation. A.B.D. reported back with these results:

-- 575 prospects were sent the invitation (below)
-- 65 clicked on the web site to see more
-- 22 registered (online and phone)
-- 7 more wanted to come but couldn't make it
-- 16 showed up for the teleconference
-- 6 enrolled in the first month of the Mastery Program

In short, 3.83% of those invited registered, and 27.27% of those who registered became clients. Notice how we used "fear of loss" to create urgency.

For: Trevor Levine
The Marketing Experts

Hoping to reach you before it's too late....

As of this moment, Trevor (Wednesday, 5:17p.m.), we still have room for you on the upcoming free teleconference with self-made millionaire Seth Lederman. Incredibly, the call is free, so it's filling up fast....

If you're fortunate enough to be included, you'll find out how Lederman used magnetic "E-Myth" strategies to explode his income and cut his work week down to just 10 hours. But here's the best part:

Lederman was like you. He owned a small business. He struggled with the frustrations you face every day. For example....

• Not enough free time
• Not enough customers, sales, or profits
• Your business depends too much on you being there
• You work longer hours than your employees
• You can't find good people
• Too much stress

But using "E-Myth" strategies, he solved ALL of these problems. And on the call, he'll tell you how he....

• Designed his business to run itself, so it no longer depended on him being there....
• Cut his work week from 60 hours down to just 10 hours....and....
• Simultaneously grew his firm from $500,000 to $4,000,000 in just THREE years....

You'll get to hear, firsthand from Lederman, how you can use "E-Myth" strategies to produce these SAME benefits in your business:

• Work fewer hours
• Make more sales
• Make more money
• Enjoy a business that runs itself
• Have complete control over your business- without having to always be there

Because callers will get to participate, the conference is limited to just 25 people.

The bottom line: if you're interested, don't wait. Don't lose your chance be included on this call. Visit http://www.abdynamics.com/seminar.htm RIGHT NOW. Or call 1-888-888-8888. Either way, you'll be able to reserve your place on the call, or get more information.

Sincerely,

Kelly Schwedland
President
American Business Dynamics
http://abdynamics.com

P.S. If you miss this opportunity to speak directly with Letterman (for free), when WILL you get to hear a self-made millionaire reveal how he transformed his business, multiplied his income, and cut his work week down to just 10 hours?BR>

Visit http://www.abdynamics.com/seminar.htm right now. Or call 1-888-888-8888.

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