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Sequential Auto Responder Copywriting Sample 1

We wrote a series of seven sales messages for AWeber Systems. Aweber is a web-based tool that allows web site owners to capture their visitors’ emails, and have a series of follow up messages sent to them automatically.

Prospects who visit Aweber's web site are invited to take a free “Test Drive”. In other words, by typing in their names and emails, they can receive a series of email messages that demonstrate Aweber’s capabilities.

We took some of Aweber's "standard features", and re-positioned them as "free bonuses". We also helped Aweber come up with additional bonuses. By tying these bonuses to deadlines, we created fear of loss - a very strong motivator.

MESSAGE #1 (Instant reply)

Dear Trevor,

Just moments ago, you turned the key for a "test drive" of AWeber's profit-boosting follow-up system. And your timing was great! Because you checked out our web site at just the right time, you're qualified for SIX FREE GIFTS....

NOTE: Three of these gifts are unusually valuable, so you must subscribe by <24 hours from now> to get them. (See details below.)

Now Trevor, imagine how impressed YOUR prospects will be when - like you - they ask for information, and it's delivered to their email boxes INSTANTLY....

Imagine how many MORE sales you'll make, when your prospects are motivated AGAIN and AGAIN by a SERIES of follow up messages... a stream of messages that gives you SO much credibility, and builds SO much rapport with your prospects, that buying from you becomes the ONLY sensible choice!

And imagine (the best part)...

  • All of this follow up is done for you...
  • By a state-of-the-art computer...
  • 24 hours every day...
  • With no mistakes, ever...

Trevor, if your goal is to:

  • Convert the MAXIMUM number of leads to customers...
  • Make the MAXIMUM number of sales, and...
  • Get the MAXIMUM profit out of every dollar you spend on advertising...

Then read every word of this message!

Heck, once you write your sales messages (and we can even help you with that), The AWeber system will email each of your prospects a sequence of SEVEN messages - AUTOMATICALLY!

AND IT'S GUARANTEED TO MAKE YOU MONEY

If it doesn't make you money, you can cancel, get a 100% refund, and KEEP the free bonuses! (See details below.)

WHY WILL SEVEN MESSAGES "MAXIMIZE" YOUR RESPONSE?

In test after test, marketers have found that most prospects won't buy from you after just one contact. After all, you're still a stranger to them! (Not to mention that when they first hurry through your sales message, or your web site, your message doesn't fully sink in.)

That's why repeated contact is so powerful. When your prospects hear from you again and again....

  • You become more credible...
  • You become more trustworthy, and...
  • You get to motivate them again and again...

According to marketers, your prospects must hear from you SEVEN times. That's what it takes for many of them to respond.

THE AUTOMATED SYSTEM THAT MAKES FOLLOW-UP A BREEZE!

Trevor, once you activate your account, here's what you can look forward to:

  • When your prospects request information via your Aweber email address, or your web site, it's delivered automatically - within seconds.
  • Your messages are sent and your prospects' addresses are automatically added to your database, saving you hours of endless data entry.
  • You spend more time with your family, since the AWeber system is doing all the work.
  • A total of SEVEN messages are sent, automatically, to each of your prospects, at regular pre-determined intervals. This builds trust and rapport with your prospects.
  • Your effective, efficient AWeber follow up system MAXIMIZES the conversion of prospects into customers, all without any intervention from you.
  • You save time, save money, reduce stress, build customer loyalty, increase conversion ratios, and make more money!

ALL THIS IS POSSIBLE THANKS TO AUTORESPONDERS

An "Autoresponder" is like an ONLINE version of "fax-on-demand". Once you paste your sales message into an Autoresponder, prospects can get your information any time of the day, just by sending a message to your Autoresponder email address. (Any message!) It's an instant reply device that:

  • Delivers your message to your prospects within seconds, via email...
  • Works for you 24 hours per day...
  • Delivers information even when you're not at your computer...
  • Saves you hours of manually fulfilling information requests...

HOW IS THE AWEBER SYSTEM DIFFERENT FROM OTHERS?

Glad you asked! There's one downside to regular, single-reply Autoresponders: they only send ONE message to your prospects! Like these regular Autoresponders, the Aweber system delivers an instant reply to your prospects. HOWEVER....

The Aweber system will also:

  • Follow up with your prospects SEVEN times...
  • Completely automatically...
  • And you get to tell it how many days should pass between each of your messages...

Trevor, we're talking about a completely automated marketing system that makes you money around the clock!

And because you checked out our web site at just the right time, you're entitled to some cool bonuses not usually offered by Autoresponder companies:

1. FREE set up of your account! (Other companies charge $15 - $50!)

2. FREE PERSONALIZATION. Trevor, do you notice how this message is personalized with YOUR name? Thanks to our "Personalization Feature", our system can merge a prospect's first name into every message (s)he gets from you. Not only does this keep your message from looking like a "mass mailing"... Personalizing your messages has been PROVEN to build rapport get you a higher response!

3. FREE instant forwarding of your prospects' email addresses. Most other Autoresponder companies can't send you the email addresses of your prospects! And those that do make you wait for days, weeks, or even months to get the email addresses of your prospects. Subscribe within 7 days, and we'll program our system to send you every name and email address instantly.

PLUS, IF YOU SUBSCRIBE BY <24 hours from now>, YOU'LL ALSO GET THESE THREE EXTRA GIFTS:

4. A FREE copy of "Insider Internet Marketing". (Normally costs $23.95.) This "down and dirty," publication, straight from the mouth of Internet marketing "insider" Jim Daniels, exposes EVERY marketing strategy, method, secret, resource, tool, and trick that Daniels (as well as other prominent Internet marketers) have employed to explode online profits. You'll learn to compete with the big players, "correctly" harness the power of direct email, the 10 keys to building a marketing friendly web site, and MUCH more.

5. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the BIGGEST bang for your advertising dollar.

6. A FREE copy of "Why Your Prospects Forget About You And How To Turn Them Into Customers". In this Special Report, you'll find out why "typical" follow up gets meager results, why a carefully planned SEQUENCE of messages will DRAMATICALLY increase your sales, how to TIME your messages for MAXIMUM response, what to SAY in each of your messages, and the special offer you MUST include in your LAST TWO messages.

DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE!

Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger profits within the next 60 days. If you don't, or if for ANY reason you're not completely satisfied with our service, just cancel your subscription within 60 days, and we'll cheerfully refund 100% of what you've paid. No questions. No hard feelings. And (the best part!) no matter what you decide, the FREE BONUSES are YOURS TO KEEP!

That's a guaranteed gain, just for trying out our system!

ALL THIS FOR JUST $15 TO $20 PER MONTH?

THIS IS GREAT! HOW DO I SUBSCRIBE?

To get your own AWeber Follow Up Autoresponder, go to our web site right now at http://www.aweber.com/

Once you're there, simply click on the "Order Today" link at the top of any page. Fill out our online form, choose a payment method, and your account will be set up in less than 5 minutes.

Trevor, can you picture yourself, ten minutes from now, activating YOUR new account (with just a few clicks of the mouse)? Grab your SIX FREE BONUSES and boost your profits now. Go to http://www.aweber.com/

Best Regards,

Tom Kulzer
CEO & President AWeber Systems
http://www.aweber.com/

P.S. Tomorrow, the Aweber system will send you the second message in my message sequence automatically just like it will when it's working for YOU.

P.P.S. Want to share the Aweber program with your friends and associates? In tomorrow's message, you'll find out how you can enjoy an easy month-after-month income as an Aweber affiliate. (Affiliate sign up is free, and you don't even have to be a subscriber!) For more details right now, go to http://www.aweber.com/affiliate.php

P.P.P.S. If you haven't subscribed yet, what are you waiting for? You do want to save time, make more sales, and boost your profits, don't you? Then go to our web site and grab your SIX FREE BONUSES right now! Go to http://www.aweber.com/

[TOP]

MESSAGE #2 (24 hours later)

Trevor, why in your right mind would you let someone else take money that could've been yours?

Just since yesterday, when you started your "test drive" of the AWeber system, Aweber Affiliates around the world have been raking in easy money - just by mentioning our service to others...

With each day that goes by, more and more of your online friends and associates are hearing about our service. And every time they subscribe, SOMEONE gets richer thanks to our generous month-after-month commission of 20%. Why shouldn't that someone be YOU?

(It's NOT a misprint, Trevor - you'll get 20% EVERY month, for as long as your referrals remain customers!)

The more you realize how much this system will do for you, the more you'll also realize how helpful it'll be to your friends and associates. And the best part is:

AWEBER AFFILIATE SIGN UP IS FREE!

Just tell your online friends and associates about AWeber and give them your special Affiliate Link for them to order from. Any order placed from your special Affiliate Link will earn you a 20% Affiliate commission!

On a single monthly account, you'll earn $47.88 every year! And when a customer buys a year's worth of service upfront, you'll get an immediate $35.88. Plus, you'll get another $35.88 every year, for as long as that person renews their service!

PLUS, GET PAID FOR FINDING OTHER AFFILIATES!

To encourage you to find other Affiliates, we'll even pay you 10% on the sales made by your Sub-Affiliates.

"This sounds too good to be true", you think. "How can a FREE Affiliate program be so generous?"

Frankly, of all the advertising methods we've used, we've found that word of mouth recommendations have been the most effective, the FASTEST way to get the word out. So, when you tell your friends and associates about us, we're happy to share our profits with you.

To become a FREE AWeber Affiliate visit our website and fill out the form. http://www.aweber.com/signup.php

Best Regards,

Tom Kulzer
CEO & President AWeber Systems
http://www.aweber.com/

P.S. In two days from today, the Aweber system will send you the 3rd message in my message sequence automatically just like it will when it's working for YOU.

P.P.S. Want to attract hundreds of FREE leads every month? In my next message, you'll learn about FIVE ways to make people EAGER for your sequence of messages. Can't wait? Go to http://www.aweber.com/demo/started.php

P.P.P.S. If you haven't become and Affiliate yet, what are you waiting for? Like you, your friends and associates want to save time, make more sales, and boost their profits. Why not be their hero? Go to http://www.aweber.com/signup.php

[TOP]

MESSAGE #3 (Three days after message #1)

Subj: Five Ways To Get FREE Leads

By now, Trevor, you're excited by the power of motivating your prospects AGAIN and AGAIN - with a SEQUENCE of compelling messages (just like the sequence you've been getting from me).

By now, you can picture the HUGE increase in your revenue, as you convert more and more of your prospects into customers. And by now, you realize how dirt cheap our service is (especially when you think of all the money it's going to make you)!

Heck, you've probably already subscribed. But just in case you haven't...

I'm going to sweeten the deal with ONE MORE FREE BONUS. However, to get it, you must subscribe by <24 hours from now>. (See details below. Current customers: you qualify as well. Just contact us.)

NOW FOR THE "MEAT" OF TODAY'S MESSAGE:

Trevor, right here in this message, I'm going to show you how to EASILY generate hundreds of FREE leads every month, using...

  • Signature files...
  • Newsgroups...
  • Message boards...
  • Articles, and...
  • Your web site.

But be careful; when you use these methods, you're going to generate more inquiries than one human being can handle. So you WON'T want to respond to them MANUALLY. That could take you all day.

An Autoresponder can help by sending an automatic reply to every one of your inquiries. However...

As I mentioned before, if all you have is a regular, SINGLE-REPLY Autoresponder, you're going to LOSE 50% or more of the sales you SHOULD be making sales you WILL make with Aweber's personalized, automated COMPLETE follow-up system.

With that in mind, here are 5 methods to generating free leads:

1. YOUR SIGNATURE FILE:

When you attach a "signature file" to the bottom of your e-mail, and you use it to offer FREE information, or a BENEFIT to your prospects, then every time you send a message, it's like sending a FREE AD! Here's an example of a signature I use in my email program:

Are you wasting time on the phone? FREE report details how to save valuable hours of phone time. mailto: esa@aweber.com

For specific directions, just consult the "Help" file in your email program.

2. NEWSGROUPS:

Newsgroups are a GREAT place to use your "signature file" as a FREE AD. But here's the thing: never place a blatant ad in a newsgroup. Instead, find a group that has discussions about something you know well, and contribute your knowledge to the group.

When others see the FREE information, or the BENEFIT you're offering in your "signature file", they'll naturally send an email to your Autoresponder.

3. MESSAGE BOARDS:

These are like news groups, except that they're on the web. Although you usually can't use Signature Files, you can often participate in the discussion, and leave your web site link at the bottom of the message. Just make sure you post "on topic" and do not blatantly advertise.

4. WRITING ARTICLES:

This is absolutely my FAVORITE way of gaining publicity online. There are literally thousands of very targeted publications on the Internet. Simply pick a topic that you know well, and write an article about it. It doesn't have to be a literary work of art, just something that's informative.

It's customary that an author gets several lines at the end of his/her article to promote what (s)he's selling. For examples of articles I've written, visit my other website at www.electsuccess.com

5. YOUR WEB SITE:

If you have a web site, you can capture email addresses directly, using a special "opt-in form" you'll get from us - FREE - when you subscribe. It allows your prospects to type in their names and email addresses, and receive your sales messages automatically. A simple form looks like this:

For More Information
Your Name:
Your E-mail Address:

SPECIAL 7th FREE BONUS IF YOU SUBSCRIBE BY (DATE)

Trevor, if you subscribe by (DATE, I'll throw in ONE MORE free bonus: a copy of Trevor Levine's "How To Explode The Response To Any Ad, Sales Letter, Or Web Site"....

In this Special Report, you'll discover:

  • The #1 mistake made in writing ads and sales messages...
  • A PROVEN way to boost your response by 500%...
  • How to create urgency...
  • How to reverse the risk, and...
  • How to motivate your prospects to respond or buy from you IMMEDIATELY...

Like I said, when you use the above techniques, you're going to generate more free leads than one person can possibly handle. You don't want to spend all day responding to them manually, do you? And you sure don't want your prospects to think of you as "unprofessional", because you didn't get back to them right away. Do you?

If not, you NEED Aweber's personalized, automated COMPLETE follow-up system. Not to mention that....

....You only have FOUR DAYS LEFT to qualify for the three time-sensitive bonuses I mentioned (in my first message), plus the EXTRA Special Report I just described. Trevor, take one more look at what you'll lose, if you don't act quickly:

7. A FREE copy of "Insider Internet Marketing". (Normally costs $23.95.) This "down and dirty," publication, straight from the mouth of internet marketing "insider" Jim Daniels, exposes EVERY marketing strategy, method, secret, resource, tool, and trick that Daniels (as well as other prominent internet marketers) have employed to explode online profits. You'll learn to compete with the big players, "correctly" harness the power of direct email, the 10 keys to building a marketing friendly web site, and MUCH more.

8. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the BIGGEST bang for your advertising dollar.

9. A FREE copy of "Why Your Prospects Forget About You And How To Turn Them Into Customers". In this Special Report, you'll find out why "typical" follow up gets meager results, why a carefully planned SEQUENCE of messages will DRAMATICALLY increase your sales, how to TIME your messages for MAXIMUM response, what to SAY in each of your messages, and the special offer you must include in your LAST TWO messages.

DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE!

Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger profits within the next 60 days. If you don't, or if for ANY reason you're not completely satisfied with our service, just cancel your subscription within 60 days, and we'll cheerfully refund 100% of what you've paid. No questions. No hard feelings. And (the best part!) no matter what you decide, the FREE BONUSES are YOURS TO KEEP!

That's a guaranteed gain, just for trying out our system!

ALL THIS FOR JUST $15 TO $20 PER MONTH?

THIS IS GREAT! HOW DO I SUBSCRIBE?

To get your own AWeber Follow Up Autoresponder, go to our web site right now at http://www.aweber.com/

Once you're there, simply click on the "Order Today" link at the top of any page. Fill out our online form, choose a payment method, and your account will be set up in less than 5 minutes.

With a few clicks of the mouse, you can be using your new account in the next 10 minutes!!

Best Regards,

Tom Kulzer
CEO & President AWeber Systems
http://www.aweber.com/ 

P.S. In three days from today, the Aweber system will send you the 4th message in my message sequence automatically just like it will when it's working for YOU.

P.P.S. How would you like to work FEWER hours, while earning twice or even three times your current income? In my next message, you'll learn how Aweber's automated follow up system can save you 15 hours every month!

P.P.P.S. Don't wait until my next message to subscribe! Don't lose your chance to get the FOUR FREE BONUSES. After all, it's obvious that you'll profit from our service, isn't it? Since the free bonus offer expires on <24 hours from now>, doesn't it make sense to grab your FREE BONUSES right now, while you still have the chance? To get them, go to our web site right now at http://www.aweber.com/

P.P.P.P.S. Want to share the Aweber program with your friends and associates? Affiliate sign-up is FREE, and you don't even have to be a subscriber! You get 20% each time someone pays for their service. And when you recommend the Affiliate Program to others, you make 10% on their sales! You have nothing to lose by simply filling out a short online form and becoming an AWeber Affiliate. For more details right now, go to http://www.aweber.com/affiliate.php

[TOP]

MESSAGE #4 (Seven days after message #1)

Dear Trevor,

In a moment, you'll find out how the Aweber system can save you 15 hours every month. But first, a reminder:

TODAY is your FINAL CHANCE to get the FOUR FREE BONUSES!

That's why you've already subscribed to Aweber, right?

By now, I'm sure you have. By now, you realize that AUTOMATING the follow up process is going to:

  • Save you lots of time...
  • Generate more sales, and...
  • Boost your profits (in the SAME way that it's boosted my sales and profits)...

By now, too, your brain is sizzling with all of the HOT marketing and advertising strategies you've been gleaning from your FOUR FREE BONUSES:

10. Jim Daniels' hit book, "Insider Internet Marketing". (Normally costs $23.95.)

11. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the BIGGEST bang for your advertising dollar.

12. "Why Your Prospects Forget About You And How To Turn Them Into Customers".

13. "How To Explode The Response To Any Ad, Sales Letter, Or Web Site".

What? You haven't subscribed yet?... Then ask yourself this:

In the seven days since you started your "test drive", how much of your valuable time did you squander on boring, repetitive follow-up work? (And how many more IMPORTANT things did you neglect, because you didn't have "enough time"?!)

Did every prospect hear from you at least FOUR times?

If the Aweber system had been working for you, they would have!

Trevor, stop losing sales you COULD be closing. Stop frittering your time away on boring follow-up work. Today is your LAST chance to claim your bonuses, so grab them right now by going to http://www.aweber.com/signup.php

NOW FOR THE "MEAT" OF TODAY'S MESSAGE:

Trevor, if you want to convert the MAXIMUM number of leads to sales, there's no question about it: your prospects must hear from you at least seven times. That's what it takes for many prospects to respond.

Now suppose you have a regular, single-reply Autoresponder. And it brings you just 10 responses per day.

If you're a "good marketer", you're following up with each of these prospects SIX TIMES after his or her initial request. Now, multiply 10 responses per day by 6 follow up messages per response, and you'll find that you're sending out 1,800 follow up messages every month!

Trevor, if you're doing this MANUALLY, and it takes you 30 seconds to cut and paste each follow up message into an email message, those 1,800 messages are adding FIFTEEN HOURS to your already-too-busy schedule every month! That's almost TWO entire work days!

And that means you're working for LESS than $1.33/hour!!

Figure it out: if you're doing 15 hours of follow up work, and all you're saving is $15 - $20 (i.e. the cost of having Aweber's system do it for you, AUTOMATICALLY), your actual profit is a laughable $1.00 - $1.33/hour!!

(FYI: Not exactly a Success Magazine cover story.)

Trevor, when you think about it like that, doesn't it just make sense to put the whole thing on auto-pilot? After all, when the Aweber system is working for you, you'll be able to:

  • Work fewer hours
  • Enjoy more free time and less stress
  • Build credibility and trust with your prospects (hands-free!)
  • Convert the MAXIMUM number of leads to customers
  • Get the MOST from every dollar you spend on advertising
  • NEVER AGAIN lose sales you could've closed with better follow up
  • Multiply your sales and profits
  • All this with no extra work on your part

If you're in business, Trevor, NOT having an automated follow up system is like NOT having a bank account. Or NOT having a phone. Sure, you could save a few dollars each month by getting rid of your bank account. Or your phone. But that would be nuts! Wouldn't it?

Well, when you spend time and money to generate leads, only to let them slip through your fingers (because you aren't contacting them SEVEN times), isn't that just as self-defeating? Don't be penny wise and dollar foolish. Increase next week's profits, right now, by clicking here: http://www.aweber.com/signup.php

DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE!

Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger profits within the next 60 days. If you don't, or if for ANY reason you're not completely satisfied with our service, just cancel your subscription within 60 days, and we'll cheerfully refund 100% of what you've paid. No questions. No hard feelings. And (the best part!) no matter what you decide, the FREE BONUSES are YOURS TO KEEP!

That's a guaranteed gain, just for trying out our system!

ALL THIS FOR JUST $15 TO $20 PER MONTH?

THIS IS GREAT! HOW DO I SUBSCRIBE?

To get your own AWeber Follow Up Autoresponder, go to our web site right now at http://www.aweber.com/

you're there, simply click on the "Order Today" link at the top of any page. Fill out our online form, choose a payment method, and your account will be set up in less than 5 minutes.

Don't lose out on the three FREE bonuses I mentioned above. To get them, you must subscribe TODAY. Let's go! Click on this link right now: http://www.aweber.com/signup.php

Sincerely,

Tom Kulzer
CEO & President
AWeber Systems
http://www.aweber.com/ 

P.S. Here's a recent testimonial from one of our subscribers:

"Using the Aweber system, I was able to have close to 300 people go through my online pipeline in a little over a month. By having all of the follow up, emailing, and record keeping automated, I saved myself several hours of work each day for more productive activities.

If I tried to do what AWeber does, it would take at least an hour a day, probably closer to two. But nothing would be instant. It would have to wait until I had time or was logged in to reply with the first message. Then the other six messages would have to be sent once a day. I guess I would set up an address book for each day. It would get messy, become increasingly time consuming, and after a while I would probably pay twice what you are offering to do it for me (or just give it up.)"

   -- Kevin Wilke, VisionPro Newsletter Editor 

P.P.S. In five days from today, the Aweber system will send you the 5th message in my message sequence automatically just like it will when it's working for YOU. It's a letter from the President of ForeclosureWorld.com, an Aweber subscriber who reports a $10,000+ increase in weekly sales since activating his Aweber account!

P.P.P.S. But don't wait until then to subscribe! Today is your LAST CHANCE to get the FOUR time-sensitive bonuses. Grab them right now by going to http://www.aweber.com/signup.php

P.P.P.P.S. Want to share the Aweber program with your friends and associates? Affiliate sign-up is FREE, and you don't even have to be a subscriber! You get 20% each time someone pays for their service. And when you recommend the Affiliate Program to others, you make 10% on their sales! You have nothing to lose by simply filling out a short online form and becoming an AWeber Affiliate. For more details right now, go to http://www.aweber.com/affiliate.php

Contact us today!

If you would like a free estimate for your current project, or have any questions at all. We sincerely look forward to hearing from you.

Here are some of the clients we’ve served:

Internet Marketing Clients:

The Internet Marketing Center

Jonathan Mizel

Shawn Casey

Mypoints.com

Aweber.com

Real Estate Lecturers:

Dave Lindahl

Alan Cowgill

Larry Goins

Scott Britton

Terry Paranych

Other Clients:

ForeclosureWorld.net

Ken Varga

Bob Scheinfeld

World Of Watches