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Copywriting Sample Direct Response Style #1 When Brian Keith Voiles subcontracted us to write this newsletter offer, we worked with the newsletter's publisher - Scott Britton - to build an offer
from scratch. (The newsletter teaches you how to invest in real estate.) In
an attempt to generate new subscribers, Britton had been giving away a
"free issue". But most of the folks who subscribed were people who knew him
personally. So here's the approach we took:
We open the letter by offering a hot bonus - free - when you subscribe. (A
proven way to sell newsletters, by the way.) Britton didn't realize that he
already had a hot bonus. But he did.
At a 1998 real estate convention, he'd tape-recorded one of his lectures.
But he'd done little to market the recording. So we came up with a grabber
name for it: "Real Estate Secrets The 'Experts' Don't Want You To Know
About". We also turned his list of money--making classified ads (which were in one of his back issues) into its own hot bonus. Notice how we tout it
heavily.
This letter is packed with proven direct response marketing techniques (as
taught by Jay Abraham, Ted Nicholas, Brian Keith Voiles, Randy Gage, etc.).
Here's what Britton reported back: "We began mailing 100 letters at a time to our house list. This list is
comprised of inquiries and other product sales we have generated over the
last 3 years. Some of these names are admittedly old... but... the response
was tremendous! Of the first 100 sales letters mailed... we generated 16
paid orders... with 11 letters coming back as undeliverable... The response
to each successive mailing has been at least this good, if not better." |
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Skip The Years Of Hard Knocks, Avoid The Pitfalls, Stay Off The Road To Bankruptcy, And Achieve The Lifestyle You've Always Dreamed Of.... "Use just one of my real estate profit strategies, and I guarantee that
you'll make $10,000 or more over the next 12 months. Otherwise, these
secrets (and over $774 worth of gifts) are yours to keep. Absolutely free.
How can I be so confident?"
"Unlike the 'TV experts', I earn almost all of my money actually doing
what I teach. I've spent 21 years developing a no-nonsense, street-smart
approach to real estate investing. That's why my subscribers love me. Don't
lose this time-sensitive opportunity to start profiting too. Don't let
someone else beat you to it. Read this letter now."
When you get your hands on these secrets (now captured on tape!), you'll
discover:
From: Scott Britton Dear Friend, If you do what the "experts" tell you to - if you over-borrow and
over-extend yourself - you could wind up spinning your wheels, throwing
your hard-earned money away, and living "cash poor" for decades. Or worse
yet, filing for bankruptcy. The Truth About Their Dangerous "Buy And Hold" Strategy
If you've listened to the "experts", you might think that once you own
enough properties, you'll enjoy an easy full time income - just collecting
rents. Come on. That's a load of crap!
Sure, those "projected" incomes look great on TV. Your income, you learn,
equals your rents minus your mortgage, property tax, and insurance
payments. But oops! - they "forget" to tell you about hidden costs, like
vacancies, heating and air conditioning systems, new roofs, and other
capital improvements. Come on, guys.
$50,000 checks? Sure, you can borrow a lot of money. But borrowed money isn't profit. It's a liability. Plain and simple. And when you over-borrow, you can get crushed under enormous debt. It's no joke. Even Some Of The "Experts" Have Gone Bankrupt, Doing Exactly What They Tell You And Me To Do!
And even if you succeed at building a big net worth on paper, that doesn't mean you'll have an income.
Like plenty of other real estate "millionaires", you can wind up without
enough cash to even buy groceries. You can find yourself tied down to your
properties, unable to ever go on vacation. Unable to have the life you
really want for yourself. Unable to ever be free. So what's the solution? If You Want To Make A Full Time Income In Real Estate... You've got to learn the secrets to buying AND selling. This is the
low-risk, street-smart approach. It's how you earn the cash you need to do everything else.
Friend, this technique - turning quick profits through buying AND selling - is just one example of the real-world strategies you'll learn to master, if you're fortunate enough to get your hands on my unpublicized tape set, "Real Estate Secrets The 'Experts' Don't Want You To Know About". (Only 100 people will get a copy.) Here are some of the other strategies you'll discover:
Now about these tapes: this information was recorded live at J.P. Vaughan's
1998 Creative Real Estate Online Convention in Las Vegas. J.P. and I go way back. And when she decided to do the Convention, well, I owed her a few favors. So, after quite a bit of arm twisting, I agreed to expose these strategies,
but only to the small handful of investors who attended her Convention.
(And who paid $329 plus travel expenses). Even so, my colleagues were up in arms. (If they were my relatives, most of them would've disowned me.) Until now, nobody but my colleagues, and the investors at J.P.'s Convention, has even gotten a peek at these strategies. However... As part of our deal, J.P. let me record and make 100 copies of my
presentation. (It's a two-tape set.) And because of a formatting problem at
the duplication house, I just got them back this month. That's why you've
got this time-sensitive opportunity. Just Take A Look At What A Couple Of Other Investors Say About The Material On These Tapes:
NOTE: These guys were already buying properties when they discovered my
strategies, so they know what they're talking about. "I completely agree with Scott. A year ago I wanted to buy investment properties for monthly income. What I bought was an additional job. I have three income properties and that is all I can handle or want to handle." If you're fortunate enough to get a set of these tapes (before they've all
been claimed), here are some more of the real-world, street-smart
strategies you'll discover...
NOTE: If you don't get these tapes, you could wind up making the same fatal mistakes that have killed the careers of countless others. Hurry And You'll Also Get 11 Magnetic Classified Ads That'll Make Your Phone Ring Off The Hook With Hot Real Estate Deals! If you're one of the next 100 people to say "Yes", I'll also send you my 11 MOST profitable classified ads. These ads are the cumulative result of 21 years - and $31,873 - worth of testing, monitoring, and tweaking. A big investment, but absolutely worth the effort... Today, these babies make me anywhere from 4 to 87 times what they cost to run. One of these ads produced a deal where I was able to make $8,350 just flipping one property. With no money out of my pocket. Total time invested: two hours! Another of these ads made me over $49,000 last year. And it won't stop
bringing money in. How I Started With Nothing And Built A Fortune Listen: I wasn't born into money. I didn't inherit a fortune. In fact, I
flunked out of law school. Then I got burned in the restaurant business. But all the while, I pictured having the kind of lifestyle that you
probably imagine having now... a life where you don't have to go to work
every day... you can go on vacation when you want to... you can live where
you want to... and you can send your kids to the best schools. And the more I learned about real estate, the more I realized that buying
property, and immediately selling it, is perhaps the best way to create that freedom. You don't have to be a landlord. You don't have to hassle with tenants. You
don't have to plunge toilets at 11pm. Sure, I tried the methods the "experts" teach. (I still spend over $10,000 per year on real estate education.) And like most amateurs, I started out buying distressed properties (i.e. probates, divorces, HUD foreclosures, etc.). But eventually, I Discovered That There Are Much Better Opportunities In Real Estate. So Why Don't The "Experts" Tell You About Them? Well, most of them compile their "techniques" by going to other experts' seminars. Then, instead of going out and actually applying the principles, they repackage and sell their own versions of the same information! (You can't really blame them; those books and tapes do make them lots of money!) But that means you only get part of the story. After all, most of their tired techniques put you heavily into debt. And like I've said, borrowing doesn't increase your net worth. It's not profit. And it hurts your cash flow. The more you owe, the bigger your payments. And the less you have to live on. What's more, the real estate market, and the strategies that'll be most
profitable for you, are constantly changing. Information starts going stale the day it's produced. Information You Find In Books And Tapes Published Today Could Be Obsolete In 6-12 Months. Even My Information. That's why I'm offering you, risk-free, the next twelve issues of my newsletter, "Scott Britton's University Of Real Estate Letter". Like two semesters of the best real estate training you could ever hope
for, these newsletters are packed with proven, up to date strategies for maximizing your real estate profits. Every month, you'll discover a new approach to investing that'll give you
more cash flow, more freedom, and more of the lifestyle you want. Just take a look at what others have said about it... "Your recent 'Negotiations' newsletter... definitely put money in my pocket... (it) brought to my attention... that I should make my best offer and stand firm. A recent Seller said they had a person willing to pay $12,000 for a 4 bedroom house." So what will you learn? Here are highlights from the 1998 newsletters:
I know this all sounds terrific. But when you implement these strategies, I want to warn you about one problem: You're Going To Be Flooded With More Phone Calls Than A Human Being Can Handle! And believe me, it's a real problem. Because there just isn't enough time
in the day to handle them all especially when you're out meeting people
and looking at properties all the time. That's why I also cover:
Believe it or not, though I've bought and sold hundreds of properties
during my 20 career, I'm still learning new ways to make money in real estate. And as a subscriber, you'll be privy to all of my developments,
breakthroughs, and discoveries. The information you get each month will be
absolutely current. But best of all... You'll Get Over $744 In Free Bonuses, If You're One Of The Next 100 People To Say "Yes"! SUPER BONUS #1: All 12 newsletter back-issues from 1998. (A $195 value!). If you like the strategies you just read about, here's your chance to make them start working for you (along with MANY more) at no extra cost. Instead of waiting eagerly by your mailbox all year, you can have twelve months worth of profit strategies right now.SUPER BONUS #2: "Real Estate Secrets The 'Experts' Don't Want You To Know
About". (Worth a lot more than $329!) Like I mentioned, you'll get sound
strategies for boosting your profits, your net worth, and your cash flow - NOT your debts. The cost to investors who learned these strategies in Las Vegas was $329 plus travel expenses. SUPER BONUS #3: The 11 classified ads I described above. Like I said, these magnetic ads are the result of 21 years - and $31,873 - worth of testing, monitoring, and tweaking. This one bonus is worth more than 100 times the pocket change you'll spend on my newsletter. SUPER BONUS #4: The most profitable 30 minutes you'll ever spend, especially if you're a beginner. (A $250 value!) You'll get to spend 30 minutes on the phone with me, where you can get sound advice about the specific deals you're involved in. Unlike non-subscribers, you won't have to pay my normal fee of $500/hour. Just Try Getting Ron LeGrand, Carleton Sheets, Or "Millionaire" Russ Whitney On The Phone To Advise You Personally! (Even if you have bought their books, tapes, or high priced seminars.) Take a look at what these beginning investors say about the value of these consultations: "Your willingness to help and the care and interest you show is wonderful. Ever since I tuned in to you, I've been amazed by this. You've apparently consciously chosen to cater to the beginning investor."
Friend, that's a guaranteed gain just for reviewing my material! Now there's one little thing I've got to tell you about. When you get the
two tapes, "Real Estate Secrets The 'Experts' Don't Want You To Know
About", they're not going to come in a fancy, 4-color case. They're going
to come in simple plastic boxes with plain black and white labels. And because my presentation was recorded live, the recording quality is not quite "hi fi". Though you won't have any problem hearing me speak, just be aware that this recording is not as "professionally produced", with music and all, as the more polished tapes you've probably bought. The price for all this? For two semesters (i.e. twelve months) of the best, most profitable real estate training you'll ever get - a program that's guaranteed to make you at least $10,000 over the next twelve months, or your full subscription price back? Just $195! "Now hold on just a minute", you might be thinking. "Why in the world is
Scott offering to give me all of his expertise, secrets that others paid $329 to learn about, twelve months of his real estate profit strategies, all of last year's strategies, a personal consultation, AND his 11 most profitable ads for only $195?" Here's why: Once you've spent twelve months profiting from my strategies, I'm confident that you'll be a subscriber for years to come. That's because subscribers who make money with my strategies don't even think of canceling their subscriptions. In fact, I'm so confident that if you... Subscribe Within The Next 7 Days, I'll Put $98 In Your Pocket Right Now. Here's my thinking. I don't know your financial situation. And if you're in a cash crunch today, but you're serious about using my strategies to profit in real estate, I know that $195 will seem like pocket change next year - when it's time to renew.So, if you subscribe within the next 7 days, I'll let you take this entire package, with all of the bonuses (assuming you're one of the next 100 people to subscribe) for a paltry $97! Now ask yourself this: Why lose sleep, worrying that you might've made a
poor buying or selling decision? Or feel burdened by a difficult real
estate decision that grinds away at you? Why spend 21 years and over $30,000 in advertising (like I did!) to find
out which ads are profitable, and more importantly, which ads bring you the
really BIG profits? Why struggle through years of trial and error when you can find out, right
now, exactly what you need to know to start profiting from every dollar, and every hour, you invest in your business? Why face all these struggles when - right now - you can discover the guaranteed strategies that my subscribers are raving about? You can have a clear track to run on. Get 30 minutes of expert advice about any deal you're involved in. Start earning immediate cash profits - without falling dangerously into debt. And Never Again Waste Your Hard-Earned Money On Losing Ads. You've read the testimonials. You've read my guarantee. Let's face it: you
can't lose! You will make at least $10,000 over the next 12 months - guaranteed; otherwise, all of my secrets, newsletters, and bonuses are yours to keep. Period. And if even if you cancel (very unlikely!) you'll get 100% of your money back, no matter how many issues you've already received. Friend, don't throw away another dollar. Don't waste another hour. Don't
spend another year in the trenches. Phone, fax, or mail your order today. Sincerely, P.S. Don't forget: to get the $98 discount, you must act within the next 7
days... sorry, no exceptions. P.P.S. I only have 100 copies of the tape set, "Real Estate Secrets The 'Experts' Don't Want You To Know About". To get your copy (and all of the other bonuses) free of charge, you must be one of the next 100 people to subscribe. Phone, fax, or mail your order today.
End of Copywriting Sample To read the next copywriting sample - Direct Response Style #2, click here now. Or to hear more about Scott Britton's dramatic increase in subscription sales generated by this letter, visit our testimonials page.
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