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Copywriting Sample Sequential Mailings #1 We wrote a series of seven sales messages for AWeber Systems. (To get all seven, send any email message to affaweber@aweber.com.) AWeber's computer
will send your prospects - via email - an automatic response, and a
sequence of six additional follow-up messages.
Prospects who visit Aweber's web site are invited to receive the following
sequence of messages. We took some of Aweber's "standard features", and
re-positioned them as "free bonuses". We also helped Aweber come up with
additional bonuses. By tying these bonuses to deadlines, we created fear of
loss - a very strong motivator.
As you'll see, we created a compelling guarantee. |
MESSAGE #1 (Instant reply) Dear Trevor, Just moments ago, you turned the key for a "test drive" of AWeber's
profit-boosting follow-up system. And your timing was great! Because you
checked out our web site at just the right time, you're qualified for SIX
FREE GIFTS.... NOTE: Three of these gifts are unusually valuable, so you must subscribe by March 7th, 1999 to get them. (See details below.) Now Trevor, imagine how impressed YOUR prospects will be when - like you - they ask for information, and it's delivered to their email boxes INSTANTLY.... Imagine how many MORE sales you'll make, when your prospects are motivated AGAIN and AGAIN by a SERIES of follow up messages... a stream of messages that gives you SO much credibility, and builds SO much rapport with your prospects, that buying from you becomes the ONLY sensible choice! And imagine (the best part)...
Trevor, if your goal is to:
Then read every word of this message! Heck, once you write your sales messages (and we can even help you with
that), The AWeber system will email each of your prospects a sequence of
SEVEN messages - AUTOMATICALLY! AND IT'S GUARANTEED TO MAKE YOU MONEY If it doesn't make you money, you can cancel, get a 100% refund, and KEEP the free bonuses! (See details below.) WHY WILL SEVEN MESSAGES "MAXIMIZE" YOUR RESPONSE? In test after test, marketers have found that most prospects won't buy
from you after just one contact. After all, you're still a stranger to
them! (Not to mention that when they first hurry through your sales
message, or your web site, your message doesn't fully sink in.) That's why repeated contact is so powerful. When your prospects hear from you again and again....
According to marketers, your prospects must hear from you SEVEN times.
That's what it takes for many of them to respond. THE AUTOMATED SYSTEM THAT MAKES FOLLOW-UP A BREEZE! Trevor, once you activate your account, here's what you can look forward to:
ALL THIS IS POSSIBLE THANKS TO AUTORESPONDERS An "Autoresponder" is like an ONLINE version of "fax-on-demand". Once you paste your sales message into an Autoresponder, prospects can get your information any time of the day, just by sending a message to your
Autoresponder email address. (Any message!) It's an instant reply device that:
HOW IS THE AWEBER SYSTEM DIFFERENT FROM OTHERS? Glad you asked! There's one downside to regular, single-reply
Autoresponders: they only send ONE message to your prospects! Like these
regular Autoresponders, the Aweber system delivers an instant reply to your
prospects. HOWEVER.... The Aweber system will also:
Trevor, we're talking about a completely automated marketing system that makes you money around the clock! And because you checked out our web site at just the right time, you're
entitled to some cool bonuses not usually offered by Autoresponder companies:
2. FREE PERSONALIZATION. Trevor, do you notice how this message is
personalized with YOUR name? Thanks to our "Personalization Feature", our
system can merge a prospect's first name into every message (s)he gets from
you. Not only does this keep your message from looking like a "mass
mailing"... Personalizing your messages has been PROVEN to build rapport get
you a higher response! 3. FREE instant forwarding of your prospects' email addresses. Most other
Autoresponder companies can't send you the email addresses of your
prospects! And those that do make you wait for days, weeks, or even months
to get the email addresses of your prospects. Subscribe within 7 days, and
we'll program our system to send you every name and email address instantly. PLUS, IF YOU SUBSCRIBE BY MARCH 7TH, 1999, YOU'LL ALSO GET THESE THREE
EXTRA GIFTS: 4. A FREE copy of "Insider Internet Marketing". (Normally costs $23.95.)
This "down and dirty," publication, straight from the mouth of Internet
marketing "insider" Jim Daniels, exposes EVERY marketing strategy, method,
secret, resource, tool, and trick that Daniels (as well as other prominent
Internet marketers) have employed to explode online profits. You'll learn
to compete with the big players, "correctly" harness the power of direct
email, the 10 keys to building a marketing friendly web site, and MUCH more. 5. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the
BIGGEST bang for your advertising dollar. 6. A FREE copy of "Why Your Prospects Forget About You And How To Turn Them Into Customers". In this Special Report, you'll find out why "typical" follow up gets meager results, why a carefully planned SEQUENCE of messages will DRAMATICALLY increase your sales, how to TIME your messages for MAXIMUM response, what to SAY in each of your messages, and the special offer you MUST include in your LAST TWO messages. DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE! Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger
profits within the next 60 days. If you don't, or if for ANY reason you're
not completely satisfied with our service, just cancel your subscription
within 60 days, and we'll cheerfully refund 100% of what you've paid. No
questions. No hard feelings. And (the best part!) no matter what you
decide, the FREE BONUSES are YOURS TO KEEP! That's a guaranteed gain, just for trying out our system! ALL THIS FOR JUST $15 TO $20 PER MONTH? THIS IS GREAT! HOW DO I SUBSCRIBE? To get your own AWeber Follow Up Autoresponder, go to our web site right now at http://www.aweber.com/ Once you're there, simply click on the "Order Today" link at the top of any
page. Fill out our online form, choose a payment method, and your account
will be set up in less than 5 minutes. Trevor, can you picture yourself, ten minutes from now, activating YOUR new
account (with just a few clicks of the mouse)? Grab your SIX FREE BONUSES
and boost your profits now. Go to http://www.aweber.com/ Best Regards, Tom Kulzer P.S. Tomorrow, the Aweber system will send you the second message in my message sequence automatically just like it will when it's working for YOU. P.P.S. Want to share the Aweber program with your friends and associates?
In tomorrow's message, you'll find out how you can enjoy an easy
month-after-month income as an Aweber affiliate. (Affiliate sign up is
free, and you don't even have to be a subscriber!) For more details right
now, go to http://www.aweber.com/affiliate.php P.P.P.S. If you haven't subscribed yet, what are you waiting for? You do
want to save time, make more sales, and boost your profits, don't you? Then
go to our web site and grab your SIX FREE BONUSES right now! Go to
http://www.aweber.com/
MESSAGE #2 (24 hours later)
Trevor, why in your right mind would you let someone else take money that
could've been yours?
Just since yesterday, when you started your "test drive" of the AWeber
system, Aweber Affiliates around the world have been raking in easy money - just by mentioning our service to others...
With each day that goes by, more and more of your online friends and
associates are hearing about our service. And every time they subscribe,
SOMEONE gets richer thanks to our generous month-after-month commission of 20%. Why shouldn't that someone be YOU?
(It's NOT a misprint, Trevor - you'll get 20% EVERY month, for as long as
your referrals remain customers!)
The more you realize how much this system will do for you, the more you'll
also realize how helpful it'll be to your friends and associates. And the
best part is:
AWEBER AFFILIATE SIGN UP IS FREE!
Just tell your online friends and associates about AWeber and give them
your special Affiliate Link for them to order from. Any order placed from
your special Affiliate Link will earn you a 20% Affiliate commission! On a single monthly account, you'll earn $47.88 every year! And when a customer buys a year's worth of service upfront, you'll get an immediate $35.88. Plus, you'll get another $35.88 every year, for as long as that person renews their service!
PLUS, GET PAID FOR FINDING OTHER AFFILIATES!
To encourage you to find other Affiliates, we'll even pay you 10% on the
sales made by your Sub-Affiliates.
"This sounds too good to be true", you think. "How can a FREE Affiliate
program be so generous?"
Frankly, of all the advertising methods we've used, we've found that word
of mouth recommendations have been the most effective, the FASTEST way to get the word out. So, when you tell your friends and associates about us,
we're happy to share our profits with you.
To become a FREE AWeber Affiliate visit our website and fill out the form.
http://www.aweber.com/signup.php
Best Regards,
Tom Kulzer
P.S. In two days from today, the Aweber system will send you the 3rd
message in my message sequence automatically just like it will when it's
working for YOU.
P.P.S. Want to attract hundreds of FREE leads every month? In my next
message, you'll learn about FIVE ways to make people EAGER for your
sequence of messages. Can't wait? Go to http://www.aweber.com/demo/started.php
P.P.P.S. If you haven't become and Affiliate yet, what are you waiting for?
Like you, your friends and associates want to save time, make more sales,
and boost their profits. Why not be their hero? Go to
http://www.aweber.com/signup.php
MESSAGE #3 (Three days after message #1) Subj: Five Ways To Get FREE Leads By now, Trevor, you're excited by the power of motivating your prospects
AGAIN and AGAIN - with a SEQUENCE of compelling messages (just like the sequence you've been getting from me). By now, you can picture the HUGE increase in your revenue, as you convert more and more of your prospects into customers. And by now, you realize how dirt cheap our service is (especially when you think of all the money it's going to make you)! Heck, you've probably already subscribed. But just in case you haven't... I'm going to sweeten the deal with ONE MORE FREE BONUS. However, to get it,
you must subscribe by March 7th, 1999. (See details below. Current
customers: you qualify as well. Just contact us.) NOW FOR THE "MEAT" OF TODAY'S MESSAGE: Trevor, right here in this message, I'm going to show you how to EASILY
generate hundreds of FREE leads every month, using...
But be careful; when you use these methods, you're going to generate more
inquiries than one human being can handle. So you WON'T want to respond to
them MANUALLY. That could take you all day. An Autoresponder can help by sending an automatic reply to every one of
your inquiries. However... As I mentioned before, if all you have is a regular, SINGLE-REPLY
Autoresponder, you're going to LOSE 50% or more of the sales you SHOULD be
making sales you WILL make with Aweber's personalized, automated COMPLETE
follow-up system. With that in mind, here are 5 methods to generating free leads: 1. YOUR SIGNATURE FILE: When you attach a "signature file" to the bottom of your e-mail, and you
use it to offer FREE information, or a BENEFIT to your prospects, then
every time you send a message, it's like sending a FREE AD! Here's an
example of a signature I use in my email program: Are you wasting time on the phone? FREE report details how to save valuable hours of phone time. mailto: esa@aweber.com For specific directions, just consult the "Help" file in your email program. 2. NEWSGROUPS: Newsgroups are a GREAT place to use your "signature file" as a FREE AD. But
here's the thing: never place a blatant ad in a newsgroup. Instead, find a
group that has discussions about something you know well, and contribute
your knowledge to the group. When others see the FREE information, or the BENEFIT you're offering in
your "signature file", they'll naturally send an email to your Autoresponder. 3. MESSAGE BOARDS: These are like news groups, except that they're on the web. Although you
usually can't use Signature Files, you can often participate in the
discussion, and leave your web site link at the bottom of the message. Just
make sure you post "on topic" and do not blatantly advertise. 4. WRITING ARTICLES: This is absolutely my FAVORITE way of gaining publicity online. There are
literally thousands of very targeted publications on the Internet. Simply
pick a topic that you know well, and write an article about it. It doesn't
have to be a literary work of art, just something that's informative. It's customary that an author gets several lines at the end of his/her
article to promote what (s)he's selling. For examples of articles I've
written, visit my other website at www.electsuccess.com 5. YOUR WEB SITE: If you have a web site, you can capture email addresses directly, using a
special "opt-in form" you'll get from us - FREE - when you subscribe. It
allows your prospects to type in their names and email addresses, and
receive your sales messages automatically. A simple form looks like this: For More Information SPECIAL 7th FREE BONUS IF YOU SUBSCRIBE BY (DATE) Trevor, if you subscribe by (DATE, I'll throw in ONE MORE free bonus: a
copy of Trevor Levine's "How To Explode The Response To Any Ad, Sales
Letter, Or Web Site".... In this Special Report, you'll discover:
Like I said, when you use the above techniques, you're going to generate
more free leads than one person can possibly handle. You don't want to
spend all day responding to them manually, do you? And you sure don't want
your prospects to think of you as "unprofessional", because you didn't get
back to them right away. Do you? If not, you NEED Aweber's personalized, automated COMPLETE follow-up
system. Not to mention that.... ....You only have FOUR DAYS LEFT to qualify for the three time-sensitive
bonuses I mentioned (in my first message), plus the EXTRA Special Report I
just described. Trevor, take one more look at what you'll lose, if you
don't act quickly: 7. A FREE copy of "Insider Internet Marketing". (Normally costs $23.95.)
This "down and dirty," publication, straight from the mouth of internet
marketing "insider" Jim Daniels, exposes EVERY marketing strategy, method,
secret, resource, tool, and trick that Daniels (as well as other prominent
internet marketers) have employed to explode online profits. You'll learn
to compete with the big players, "correctly" harness the power of direct
email, the 10 keys to building a marketing friendly web site, and MUCH more. 8. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the
BIGGEST bang for your advertising dollar. 9. A FREE copy of "Why Your Prospects Forget About You And How To Turn
Them Into Customers". In this Special Report, you'll find out why "typical"
follow up gets meager results, why a carefully planned SEQUENCE of messages
will DRAMATICALLY increase your sales, how to TIME your messages for
MAXIMUM response, what to SAY in each of your messages, and the special
offer you must include in your LAST TWO messages. DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE! Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger
profits within the next 60 days. If you don't, or if for ANY reason you're
not completely satisfied with our service, just cancel your subscription
within 60 days, and we'll cheerfully refund 100% of what you've paid. No
questions. No hard feelings. And (the best part!) no matter what you
decide, the FREE BONUSES are YOURS TO KEEP! That's a guaranteed gain, just for trying out our system! ALL THIS FOR JUST $15 TO $20 PER MONTH? THIS IS GREAT! HOW DO I SUBSCRIBE? To get your own AWeber Follow Up Autoresponder, go to our web site right
now at http://www.aweber.com/ Once you're there, simply click on the "Order Today" link at the top of any
page. Fill out our online form, choose a payment method, and your account
will be set up in less than 5 minutes. With a few clicks of the mouse, you can be using your new account in the
next 10 minutes!! Best Regards, Tom Kulzer P.S. In three days from today, the Aweber system will send you the 4th
message in my message sequence automatically just like it will when it's
working for YOU. P.P.S. How would you like to work FEWER hours, while earning twice or even
three times your current income? In my next message, you'll learn how
Aweber's automated follow up system can save you 15 hours every month! P.P.P.S. Don't wait until my next message to subscribe! Don't lose your
chance to get the FOUR FREE BONUSES. After all, it's obvious that you'll
profit from our service, isn't it? Since the free bonus offer expires on
March 7th, 1999, doesn't it make sense to grab your FREE BONUSES right now,
while you still have the chance? To get them, go to our web site right now
at http://www.aweber.com/ P.P.P.P.S. Want to share the Aweber program with your friends and
associates? Affiliate sign-up is FREE, and you don't even have to be a
subscriber! You get 20% each time someone pays for their service. And when
you recommend the Affiliate Program to others, you make 10% on their sales!
You have nothing to lose by simply filling out a short online form and
becoming an AWeber Affiliate. For more details right now, go to
http://www.aweber.com/affiliate.php
MESSAGE #4 (Seven days after message #1)
Dear Trevor, In a moment, you'll find out how the Aweber system can save you 15 hours
every month. But first, a reminder: TODAY is your FINAL CHANCE to get the FOUR FREE BONUSES! That's why you've already subscribed to Aweber, right? By now, I'm sure you have. By now, you realize that AUTOMATING the follow
up process is going to:
By now, too, your brain is sizzling with all of the HOT marketing and
advertising strategies you've been gleaning from your FOUR FREE BONUSES: 10. Jim Daniels' hit book, "Insider Internet Marketing". (Normally costs
$23.95.) 11. Jim Daniels' PERSONAL directory of fifty e-zines that'll give you the
BIGGEST bang for your advertising dollar. 12. "Why Your Prospects Forget About You And How To Turn Them Into
Customers". 13. "How To Explode The Response To Any Ad, Sales Letter, Or Web Site". What? You haven't subscribed yet?... Then ask yourself this: In the seven days since you started your "test drive", how much of your
valuable time did you squander on boring, repetitive follow-up work? (And
how many more IMPORTANT things did you neglect, because you didn't have
"enough time"?!) Did every prospect hear from you at least FOUR times? If the Aweber system had been working for you, they would have! Trevor, stop losing sales you COULD be closing. Stop frittering your time
away on boring follow-up work. Today is your LAST chance to claim your
bonuses, so grab them right now by going to http://www.aweber.com/signup.php NOW FOR THE "MEAT" OF TODAY'S MESSAGE: Trevor, if you want to convert the MAXIMUM number of leads to sales,
there's no question about it: your prospects must hear from you at least
seven times. That's what it takes for many prospects to respond. Now suppose you have a regular, single-reply Autoresponder. And it brings
you just 10 responses per day. If you're a "good marketer", you're following up with each of these
prospects SIX TIMES after his or her initial request. Now, multiply 10
responses per day by 6 follow up messages per response, and you'll find
that you're sending out 1,800 follow up messages every month! Trevor, if you're doing this MANUALLY, and it takes you 30 seconds to cut
and paste each follow up message into an email message, those 1,800
messages are adding FIFTEEN HOURS to your already-too-busy schedule every
month! That's almost TWO entire work days! And that means you're working for LESS than $1.33/hour!! Figure it out: if you're doing 15 hours of follow up work, and all you're
saving is $15 - $20 (i.e. the cost of having Aweber's system do it for you,
AUTOMATICALLY), your actual profit is a laughable $1.00 - $1.33/hour!! (FYI: Not exactly a Success Magazine cover story.) Trevor, when you think about it like that, doesn't it just make sense to
put the whole thing on auto-pilot? After all, when the Aweber system is
working for you, you'll be able to:
If you're in business, Trevor, NOT having an automated follow up system is
like NOT having a bank account. Or NOT having a phone. Sure, you could save
a few dollars each month by getting rid of your bank account. Or your
phone. But that would be nuts! Wouldn't it? Well, when you spend time and money to generate leads, only to let them
slip through your fingers (because you aren't contacting them SEVEN times),
isn't that just as self-defeating? Don't be penny wise and dollar foolish.
Increase next week's profits, right now, by clicking here:
http://www.aweber.com/signup.php DON'T DECIDE NOW YOU'VE GOT 60 DAYS TO USE AWEBER - RISK-FREE! Trevor, if you subscribe today, I GUARANTEE that you'll enjoy bigger
profits within the next 60 days. If you don't, or if for ANY reason you're
not completely satisfied with our service, just cancel your subscription
within 60 days, and we'll cheerfully refund 100% of what you've paid. No
questions. No hard feelings. And (the best part!) no matter what you
decide, the FREE BONUSES are YOURS TO KEEP! That's a guaranteed gain, just for trying out our system! ALL THIS FOR JUST $15 TO $20 PER MONTH? THIS IS GREAT! HOW DO I SUBSCRIBE? To get your own AWeber Follow Up Autoresponder, go to our web site right
now at http://www.aweber.com/ you're there, simply click on the "Order Today" link at the top of any
page. Fill out our online form, choose a payment method, and your account
will be set up in less than 5 minutes. Don't lose out on the three FREE bonuses I mentioned above. To get them,
you must subscribe TODAY. Let's go! Click on this link right now:
http://www.aweber.com/signup.php Sincerely, Tom Kulzer P.S. Here's a recent testimonial from one of our subscribers: "Using the Aweber system, I was able to have close to 300 people go through my online pipeline in a little over a month. By having all of the follow up, emailing, and record keeping automated, I saved myself several hours of work each day for more productive activities. P.P.S. In five days from today, the Aweber system will send you the 5th
message in my message sequence automatically just like it will when it's
working for YOU. It's a letter from the President of ForeclosureWorld.com,
an Aweber subscriber who reports a $10,000+ increase in weekly sales since
activating his Aweber account! P.P.P.S. But don't wait until then to subscribe! Today is your LAST CHANCE
to get the FOUR time-sensitive bonuses. Grab them right now by going to
http://www.aweber.com/signup.php P.P.P.P.S. Want to share the Aweber program with your friends and
associates? Affiliate sign-up is FREE, and you don't even have to be a
subscriber! You get 20% each time someone pays for their service. And when
you recommend the Affiliate Program to others, you make 10% on their sales!
You have nothing to lose by simply filling out a short online form and
becoming an AWeber Affiliate. For more details right now, go to
http://www.aweber.com/affiliate.php End of Copywriting Sample To receive the entire series of seven (well worth reading - includes lots of free marketing tips) email aweber@aweber.com.To read what this client says about working with The Marketing Experts, visit our testimonials page. Or to read the next sample of sequential mailing copy, click here. |
©1999 Marketing Experts |